Question

What soda brand used the slogan “All the sugar, twice the caffeine”?

Correct Answer: Jolt Cola

(Source)

In 2025, "All the sugar, twice the caffeine" sounds more like a warning label than an advertising slogan, but in 1985, it was the perfect battle cry for Jolt Cola. The brand launched with the strategy of admitting exactly what everyone already knew they wanted from their soda. Jolt packed 71.2 mg of caffeine per 12 oz can compared to Coke's measly 34 mg, and they were proud enough of this pharmaceutical-grade jolt to put it right there in the marketing. The soda became the unofficial fuel of college students, computer programmers, and anyone else who needed to stay awake past normal human hours.

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