Question
Norwalk, Connecticut - September 27, 2024: Shelves of Halloween candy at the super market grocery store chain Stop and Shop.

What's the best-selling Halloween candy in the U.S.?

Last updated: October 31, 2025

October aisles are flooded with enough candy to make your dentist start planning a vacation home. Americans spend billions on Halloween treats every year, with some candies clearly becoming the darlings of trick-or-treat bags across the country. From chocolate lovers to sour candy enthusiasts, everyone has their Halloween favorites, but only one sweet treat consistently takes the crown year after year. What's the best-selling Halloween candy?

Correct Answer: Reese's Peanut Butter Cups

(Source)

Instacart shoppers have consistently made Reese's cups their top pick for years, and that's not surprising because they're the best candy, period. Yes, sometimes we all get candy cravings for something else, but eventually we all go back to that perfect ratio of chocolate and peanut butter. But not every state has the same winner. Texans prefer Sour Patch Kids (acceptable), Floridians prefer 3 Musketeers (tolerable), but Hawaiians prefer Haribo Goldbears (unacceptable). Nebraska and Mississippi order twice as much Candy Corn as the rest of the country, and Utah orders the most candy.

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