
There are moments in history that are so uncanny it’s hard not to wonder whether destiny truly exists.
In 1921, an employee working at the Washburn Crosby Company — which would later become General Mills — accidentally spilled a wheat bran mixture on a hot stove. Originally called Washburn's Gold Medal Whole Wheat Flakes, the name was changed to the much shorter and easier-to-remember Wheaties following an employee contest, where names like Nutties and Gold Medal Wheat Flakes were considered. All of that, my friends, sure feels like destiny.
By today’s standards, it’s a pretty basic cereal that’s still just mostly made of wheat and bran. But it was the brilliant stroke of including images of athletes on the boxes that turned Wheaties into a cultural institution that is now the Breakfast of Champions. Who was the very first athlete to grace a box of Wheaties?
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Correct Answer: Lou Gehrig
The answer is: Lou Gehrig. Wheaties’ entire marketing strategy seems to have always centered around sports, beginning with sponsoring baseball broadcasts in the late 1920s. But in 1934 they created an iconic tradition by featuring an image of Lou Gehrig right there on the box.It wasn’t until 1958 that the first athlete would appear on the front of the box, with pole vaulter Bob Richards.Source
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