Products of the '80s presented marketing teams with some pretty interesting challenges — New Coke, Crystal Pepsi, Reebok Pumps, and Teddy Ruxpin come to mind as head-scratchers.
Some ad campaigns hit the mark, creating seismic, cultural moments. Others ... well, I mean, New Coke.
But one phrase that was scripted by some advertising copywriter somewhere out there became the stuff of legend. Which brand brought this indelible three-word phrase into our lives in the '80s?
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