
What store held the first Thanksgiving Day parade?

It's hard to think of a better way to show how grateful you are than to watch a bunch of giant balloons on TV as your Uncle Jerry sips on a Bloody Mary and steps outside every 30 seconds to smoke a cigarette.
For about a century, the Thanksgiving Day parade has been a staple of American life, but the Pilgrims didn't come up with this one — no, we have capitalism to thank. It was a store that first introduced this holiday tradition.
But which store brought this very important event into our lives?
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Correct Answer: Gimbels
The answer is: Gimbels. Aside from turkey itself, there isn’t anything more synonymous with Thanksgiving than the Macy’s Thanksgiving Day Parade, where giant balloons of mascots only parents recognize are dragged through the streets of New York while thousands of people freeze their butts off trying to pretend it's a good time.But Macy’s wasn’t the first to try and monopolize on marketing rights to the holiday. Gimbels actually beat them to the punch by four years, but held the parade in Philadelphia and featured clowns. It still limps on, but is nothing compared to its New York counterpart.Source
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