Question
Still from The Truman Show

What is the name of the hot cocoa brand in "The Truman Show"?

Last updated: February 5, 2026

There's bad timing, and then there's interrupting your husband's breakdown to sell hot cocoa. When Truman confronts his wife about his suspicions that his entire life is staged, she responds by holding up a jar and jumping straight into advertising mode. Which brand does Truman's wife pitch mid-argument in "The Truman Show"?

Correct Answer: Mococoa

(Source)

When Meryl switches from concerned wife to QVC spokesperson, it doesn't exactly help convince Truman that he's not living in a simulation. Not even Mococoa's "All natural cocoa beans from the upper slopes of Mount Nicaragua" could ease the tension in the room. But I give credit to actress Laura Linney, who studied 1950s Sears catalogs to nail those catalog-model poses. At least the hot cocoa didn't have any artificial sweeteners.

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