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What year did NBC launch its "Must See TV" block?

What year did NBC launch its "Must See TV" block?
Photo by Gary Ruiz / Unsplash
NBC dominated Thursday nights for over a decade with a legendary lineup of shows like "Friends," "Seinfeld," and "ER." The network's labeled their Thursday nights as "Must See TV" to capture why millions of viewers cleared their schedules to watch. When exactly did this iconic programming block first tell audiences they absolutely had to tune in?