When did Super Bowl commercials first top $1 million?
A 30-second Super Bowl ad in 2026 STARTS at an eye-watering $8 million and doesn't even include the cost of producing the commercial. The first commercials in 1967 cost $37,500, and don't try blaming inflation for that cost increase. When did Super Bowl commercials first top $1 million?
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Correct Answer: 1995
(Source)These days a million dollars doesn't even buy you four seconds of Super Bowl airtime. The price almost seems cute now. Advertisers first had to write seven-figure checks in 1995, when ABC increased rates from $900,000 to $1.15 million. Ask anyone about that Super Bowl and they're more likely to remember three croaking frogs instead of who won. The 49ers may have demolished the Chargers 49-26, but the "Bud-Weis-Er" frogs were the real winners.
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