What's the name of the fictional show in The Dick Van Dyke Show?

What's the name of the fictional show in The Dick Van Dyke Show?
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TV is such an ingrained part of our culture that even the characters in TV shows watch their own shows. 

Bart and Lisa love The Itchy & Scratchy Show, Liz Lemon works for the fictional The Girlie Show (aka TGS), and Futurama’s Bender can’t get enough of the robot soap All My Circuits. Hell, if we want to get crazy, Shakespeare had a play within a play in A Midsummer Night's Dream.

But it was The Dick Van Dyke Show which popularized the idea back in the 1960s, with the entire show revolving around a fictional character who works for a fictional TV show. Maybe I’m wrong, but I feel like that’s so meta for the ‘60s that it may have indirectly led to the hippie movement.

While the ottoman was real, the show was fake. What’s the name of the fictional show in The Dick Van Dyke Show?

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