Atari was a revolutionary company in more ways than one — from making home video game systems a reality to creating the original "let's drink beer and play ping pong" culture in Silicon Valley.
I still don't understand why wood paneling on consoles didn't become the norm.
Did you know? Atari designed the 2600 to resemble home stereos and other home electronics of the time because a video game system in the living room was a radically new idea back in the '70s. So much history behind that wood panel! pic.twitter.com/vzIo5FcXC6
— Atari (@atari) October 1, 2020
And the logo is as iconic as the brand itself. But besides just calling it "the Atari logo," there's another name it's known by. Do you know what that is?
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The answer is: Fuji. The iconic original Atari logo, still used to this day, is also known as the Fuji, thanks to its visual similarity to Japan’s famous Mount Fuji. Atari co-founder Nolan Bushnell had clear creative guidelines for designing the logo. Bushnell wanted it to be simple, recognizable from one hundred feet away, and easily reproducible on all kinds of merchandise. As soon as he saw the Fuji, he knew they had a winner.Source
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