When did Super Bowl commercials first top $1 million?

NaNeLa // Shutterstock
A 30-second Super Bowl ad in 2026 STARTS at an eye-watering $8 million and doesn't even include the cost of producing the commercial. The first commercials in 1967 cost $37,500, and don't try blaming inflation for that cost increase. When did Super Bowl commercials first top $1 million?



