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Where did Tomb Raider’s Lara Croft get her name?

Where did Tomb Raider’s Lara Croft get her name?
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There are some iconic names in video game history: Mario Mario, Master Chief, Donkey Kong, Solid Snake, etc. — and Lara Croft clearly belongs on the list of iconic pixelated heroes.

It's not a question I find myself asking often — apparently, someone having the same first and last name is totally reasonable to me — but it turns out developers do typically have reasons for the names video game characters end up with.

In the case of one of the most enduring and best-selling video game franchises of all time, how did Lara Croft get her name?