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Which company made the sneakers with "power laces" in "Back to the Future Part II"?

Back to the Future Part II publicity still
Copyright by Universal Studios and other relevant production studios and distributors. // Moviestillsdb.com (Edited by Classic Nerd)
"Back to the Future Part II" showed us a 2015 with flying cars, hoverboards, and self-drying jackets. And while all of that was really cool, it was the self-tying (technically they were self-tightening) shoes Marty McFly slipped on that made it onto every kid's wish list. Which company made the high-top shoes with the power laces in "Back to the Future Part II"?