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Who was the first celebrity Dean Martin roasted?

The Dean Martin Show publicity still
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"The Dean Martin Show" was struggling by 1973, so producers decided to shake things up with an old tradition from the exclusive New York Friars Club. Starting in the fall of 1973 during his final season, Martin's show would include a celebrity roast, launching what would become one of television's favorite comedy institutions. Which celebrity sat in the hot chair for Dean Martin's inaugural roast?